Wellness · Beauty · Food | Global growth
We help brands grow globally.
OHU makes products that are new to a market easier for consumers to understand, trust and buy. We do this through positioning, creators, content, brand experiences and digital growth.
What we run
- Influencer partnerships
- Content creation
- Digital growth
- Brand experiences
- US market expansion
The market-entry gap
Growth in a new market takes more than distribution and advertising.
Success at home does not automatically create demand abroad. Consumers need a reason to care, creators need a relevant way to introduce the product, and buyers need evidence that demand exists.
What OHU does
We connect positioning, creators, content and conversion into one path to demand.
From “What is this?” to “Where can I buy it?”
Position
Make the product and its value clear to a new audience, without losing what makes the brand distinct.
Introduce
Build awareness and trust through creators and content that feel natural to the audience.
Activate
Create opportunities for consumers to experience the product through tastings, sampling, pop-ups and launches.
Convert
Connect attention to sales through paid media, search, email and e-commerce.
Scale
For select partners, extend the model into ongoing local operations, retail growth and market expansion.
Two ways to work with OHU.
Growth marketing
For brands that need a focused campaign or a connected marketing partner. Start with one service or combine creators, content, digital growth and experiences under one strategy.
Explore what we do →US market expansion
For established Asian brands ready to build a lasting presence in America. We become your US operating partner across positioning, marketing, e-commerce and retail development.
Explore US expansion →Built for categories that require explanation, trust and trial.
Detailed scopes and results are shared where client confidentiality permits.
Why OHU
Asian brand context. Global market execution.
We understand what makes a product valuable at home, and what a new market needs to see differently. Our team manages creators, content, experiences and digital campaigns locally, so one partner carries the brand from positioning through growth. Our deepest operating experience is the United States.
About OHU →
Build your next stage of global growth.
Tell us where your brand is today and which market you want to win next. We will respond within two business days.
Work with us →Growth marketing
One strategy across every customer touchpoint.
We connect creators, content, experiences and digital marketing around one commercial goal: making your product easier to understand, trust and buy in a new market.
Services.
Influencer partnerships
Creator campaigns that help people understand the product and trust the brand introducing it.
Explore →Content creation
Photo, video and creator content made for social, paid media, e-commerce and retail. It runs through every engagement rather than standing alone.
Digital growth
Paid social, search, email and e-commerce optimization focused on turning attention into measurable sales.
Explore →Brand experiences
Tastings, pop-ups, launches and brand houses that bring products into the hands of consumers and creators.
Explore →One connected system
A strong creator post can become a paid ad. Paid performance can sharpen the next content brief. An event can create product trial, creator coverage and campaign assets at once.
Because one team sees the full picture, what works in one channel improves every other channel.
Influencer partnerships
Creator campaigns that build trust and demand.
We identify the right creators, shape the story and manage every detail, from outreach and briefing to usage rights, amplification and reporting.
Our approach.
- Creator selection
- Chosen for audience fit, content quality and past performance, not follower count alone.
- Creative strategy
- The product's value becomes a clear, relevant idea a creator can make their own.
- Campaign management
- Outreach, negotiation, briefing, approvals, timelines and delivery.
- Paid amplification
- Strong creator content can be extended through paid media.
- Measurement
- Reporting aligned to the objective, from reach and engagement to traffic and sales.
The brief shapes the campaign
The best creator work does not begin with a list of product features. It begins with a clear reason for the audience to care.
We define that reason before selecting talent, giving creators enough direction to be effective and enough freedom to remain credible.
Digital growth
Turn attention into measurable growth.
We connect paid social, search, email and e-commerce so the interest created around your brand has a clear path to purchase.
What we manage.
- Paid social
- Meta and TikTok campaigns built around creative concepts with demonstrated potential.
- Search
- Google and Amazon campaigns that capture consumers already looking for the category, benefit or product.
- Email and SMS
- Customer journeys supporting first purchase, replenishment, retention and re-engagement.
- E-commerce
- Product pages, merchandising and conversion improvements that clarify the path to purchase.
- Reporting
- A focused view of spend, performance and sales contribution by channel.
How we scale.
We begin by testing the relationship between creative, audience and landing page. Once we understand what drives performance, we increase investment with greater confidence.
When results change, the plan changes with them. You see what we adjusted, why and what we learned.
What you receive.
- Weekly updates
- Spend, return and acquisition cost by channel
- Clear priorities
- Full access to accounts you own
Brand experiences
Let people experience the product for themselves.
We create tastings, pop-ups, launches and brand houses that bring consumers, creators and products together, driving trial, conversation and content in one setting.
From concept to content.
Define the objective
Align on the audience, market, business goal and budget.
Design the experience
Select the format, location and creative concept.
Build the room
Secure venues and partners, coordinate production and invite creators and guests.
Run the experience
Manage the event, product trial, guest journey and creator participation.
Extend its value
Deliver ready-to-use content and amplify the strongest moments where relevant.
What it creates.
- Meaningful product trial
- Creator and community participation
- Photo, video and social content
- Evidence of interest for buyers, investors and internal teams
Formats.
Tastings and sampling
For products people need to experience firsthand.
Pop-ups
Short-term spaces built around discovery and content creation.
Launch events
Focused moments for creators, press, partners and community.
Brand houses
Multi-day experiences bringing complementary brands together at greater scale.
The experience becomes the content
When the product, people and story meet in a real setting, the content carries a quality that is difficult to stage.
We capture that moment and extend it across social, paid media, e-commerce and retail.
US market expansion · Select partnerships
Your operating partner in America.
For established Asian brands ready to enter or expand in the US, OHU provides the local strategy, execution and commercial support required to build a lasting presence.
More than market-entry advice.
A market-entry plan is only valuable when someone carries it through. OHU works as an extension of your team, coordinating the decisions and day-to-day execution required to build the business locally.
Our model combines a monthly operating fee with a share of the sales we generate, aligning our work with your long-term growth.
Partnership term: minimum 12 months.
How it begins: apply, meet our team, and receive a clear assessment of fit, priorities and proposed structure.
What OHU leads.
- Rebranding and repositioning for the market
- US positioning and market adaptation
- Retail strategy and buyer development
- E-commerce operations and growth
- Influencer, content, digital and experiential marketing
- Creator and community development
- Cross-channel planning and reporting
What remains with your team.
- Ownership of inventory
- Importer-of-record and customs compliance
- Manufacturing and product decisions
- Final approval of brand, pricing and commercial terms
Who it is for.
We work with a select number of brands because this model requires close involvement across brand, marketing, sales and operations.
The strongest fit is an Asian wellness, beauty or food & beverage brand with proven demand at home, a differentiated product, responsive leadership and the resources to build for the long term.
Selected work
Brands people now understand, trust and buy.
Selected experience across brands in wellness, beauty, beverages, food and traditional spirits. Hover any image to see the work.
Detailed scopes and results are shared where client confidentiality permits.
Categories we work in.
Functional beverages
Positioning unfamiliar ingredients and formats around benefits and occasions the market already understands.
Food & beverage
Turning first taste into lasting demand through sampling, creator content and digital amplification.
Wellness & inner beauty
Introducing established formats through clear education, creator demonstrations and product trial.
Beauty & skincare
Building trust in a category where people read the ingredient list, through creators, education and evidence.
About OHU
Asian brand understanding. Global market experience.
OHU is a growth agency and operating partner for Asian wellness, beauty and food brands expanding into global markets.
Why OHU exists.
Some of Asia's most compelling products do not fit neatly into an existing category abroad. Their value may be established at home, but building demand in a new market requires more than translation or distribution.
It requires a clear market position, trusted voices, meaningful product experiences and a connected path to purchase.
OHU brings those capabilities together. We preserve what makes a brand distinctive while making its value clear and relevant in a new market. Our deepest operating experience is the United States.
Formerly Narra, we now operate as OHU under one focused mission.
How we work.
- Clear judgment
- We are direct about what the brand needs, what the market is telling us and where we can create the most value.
- Connected thinking
- Every channel contributes to one strategy and a fuller view of the customer.
- Close partnership
- We work with a focused client group so senior team members remain involved.
- Lasting ownership
- Accounts, approved assets and agreed usage rights remain with the brand.
For creators
Create with brands worth discovering.
Join the OHU creator network for paid campaigns, product opportunities and invitations to brand experiences across wellness, beauty and food.
What to expect.
Thoughtful partnerships
Opportunities selected around your audience, content style and interests.
Clear briefs
A focused idea, defined deliverables, clear timing and room for your voice.
Professional terms
Transparent expectations, agreed usage and reliable payment.
Continued opportunity
Strong work can lead to future campaigns, events and longer-term relationships.
Follower count is one consideration, not the only one. We value audience relevance, credibility and the ability to make a product meaningful.
Work with OHU
Tell us where your brand is going next.
Share your goals, timing and available budget. We will review the opportunity and respond within two business days.
Growth marketing inquiry
For influencer partnerships, content, digital growth or brand experiences.
Start an inquiry →US market expansion application
For established Asian brands seeking a long-term US operating partner.
Apply for a partnership →What happens next.
Tell us about the brand
Share your category, current market and priorities.
Hear from our team
We respond within two business days, whether or not the fit is right.
Meet with us
We discuss the business, opportunity and definition of success.
Receive a recommendation
If there is a fit, we provide a clear scope, timeline and investment.
Prefer email? Contact sarah@ohuagency.com.