We work out what your brand stands for and how it should sound, then find the creators who genuinely fit it and run the campaigns, events and affiliate programmes that get people buying. It is the only category we work in.
People do not try new food because an ad told them to. They try it because someone they trust ate it and said so more than once. Most agencies treat this as one category among many. It is the only one we work in, and we take the job to be everything from what the brand stands for to how it looks on a shelf.
Before anyone films anything, we work out what the brand stands for, how it should sound, and the story worth telling. Most creator agencies start after that work is done. We would rather do it with you.
Sending product to a hundred people and hoping is not a plan. We find the few creators who genuinely represent what you are, so the brand comes across the same way every time it appears.
Not a brief and a hope. We decide what each video needs to say, in what order, and how the product should appear — so one message lands across everyone, in their own voice.
Food is won and lost in store as much as online. We work on how the product looks on shelf, in-store sampling and retail promotion, alongside the tastings and events that get people to try it in person.
We source, brief, manage and optimise creator programs end to end — from sending product to 15 creators to running an ongoing programme year round. You own every piece of content that comes out of it, and we can trace each post to the orders it caused.
A room of creators eating your product together produces more usable content in four hours than a month of mailers. We handle the creators, the venue, the production, and you keep every piece of content that comes out of it.
We build and run the programme that keeps earning after the campaign ends — recruiting creators into it, setting it up properly, and giving you a dashboard that ties every order back to the person who caused it.
For creators in food, drink and wellness. We bring you the deals a general agency never sees, negotiate them properly, and pay you within 30 days — whether or not the brand has paid us yet.
The same four stages every time, whatever the product. Food and wellness are not sold in a feed, they are adopted slowly, through people you trust, more than once. Stage four feeds back into stage one, so every round casts better than the last.
We find creators who already eat this way.
We check what a creator actually buys and posts about before we ever look at follower count. If the sponsored post would read as a lie to their audience, we do not put them forward.
We get the product into their hands, at volume and in person.
Product goes out to the full list, and we bring people together in a room to taste it — a dinner, a content day. Nobody buys food they have not seen a real person eat.
Every post carries a link back to a sale.
Affiliate link, discount code, or a paid ad run through the creator account. If we cannot tell you which creator caused which order, we have not done the job.
We put money behind whatever worked.
The posts that sold get ad spend, longer usage rights and an ongoing deal with that creator. The ones that did not tell us who to cast next time.
A food brand is almost never sold by food creators alone. The person who moves a protein snack is often a runner; the person who moves a collagen stick is often a skincare account.
Each tier does a different job. Most campaigns use all three, weighted heavily towards the smallest.
Smaller accounts whose followers actually trust them. Highest engagement and the most believable recommendations, which is why we work with a lot of them at once rather than one at a time.
Creators who do this for a living. They film well, they hit deadlines, and their videos are good enough to run as paid ads.
Well-known creators with audiences built over years. We only put one forward when their world genuinely lines up with yours — the alignment has to be real, or it reads as a placement rather than a recommendation.
Before we look at their numbers, we look at whether they already use products like yours and whether their audience is the one you want to reach.
That is the test. Before we look at follower counts, we look at what a creator already buys and already recommends when nobody is paying them. Get that right and the post does not feel like an advert.
Get it wrong and no amount of budget will fix it. People are very quick to spot a creator who has never actually opened the product.
A 30-minute call, no deck. We look at your product, how it is being sold today, and where the real story is — the reason someone would pick it up and keep buying it. Then we show you the people who can tell that story properly.
Yes. Brand building is where we come from — the name, the positioning, the packaging direction and the whole look of it. And we do not hand it over at launch. Once the brand exists we keep going, and become the partner who grows it: the creators, the product sampling, the events and the affiliate programme that get it into people's hands and keep it moving.
Yes. Creators can talk about what your product does — energy, digestion, sleep, recovery, focus. What nobody can say is that it treats, prevents or cures a condition. That line is well defined, and we write it into every brief as a claims sheet, so your creators know exactly what they can say and say it with confidence instead of hedging. Most agencies leave creators to guess. That is what gets brands in trouble.
We come back with a shortlist of creators within five working days of agreeing the scope. First content is usually live three to four weeks after that, or four to six weeks if we are running an event.
Two reasons. We only work in food, drink and wellness, so we see deals a general agency never will. And we pay you within 30 days, whether or not the brand has paid us yet.
Whether you are starting from nothing or already selling and stuck, tell us where the brand is now and what you want it to become. We will come back with what we would do first.
Work with us →If you post about food, drink or wellness and already buy the things you talk about, we would like to hear from you. Tell us where you post and what you cover.
Apply as a creator →